Rhythm came first.
The experience begins in black silence. One illuminated performance pad waits at the center of the screen. After the visitor chooses to begin, the sequence moves through anticipation, hands, pads, light, reaction, rhythm, impact, silence, truth, and the identity Beats By JT. Navigation becomes available after the identity reveal.
Rhythm came first.
When there weren't drums...
he made his own.
The first kit.
Then he discovered digital drum sounds.
16 PADS CHANGED A LIFE
Beats By JT is an elite, genre-bending music producer, finger drummer, and viral content creator with a verified digital footprint of 50M+ views across platforms, positioning him as a high-value collaborator for brand partnerships and cross-platform activation. As a Gen Z creator, JT is redefining the space where youth culture, digital engagement, and music innovation converge.
A Virginia Beach native, JT launched his creative journey behind a drum kit at just 2 years old and has since evolved into a multi-platform talent with cross-generational reach. He’s appeared and performed live on major platforms such as Fox 5 NYC’s Good Night NY and WBTV’s QC Life Morning Show—the latter going viral and reinforcing his role as a social-first performer with broadcast-ready appeal.
JT made history as both the first music producer from Virginia and the first finger drummer ever to perform on the coveted platform “On The Radar”, delivering a live cookup, beat breakdown, and performance that showcased his technical precision and musical versatility. From producing the official soundtrack for Rap Snacks’ International Women’s Day Cypher to collaborating with national youth initiatives, JT’s portfolio demonstrates brand alignment, production excellence, and content scalability.
In partnership with the Rapsnacks Foundation and Backspinz Music Academy, JT has presented at the Memphis Public Schools Youth Tech Explosion alongside founder Claude Whitfield, empowering over 1,000 middle school students with tech-forward music education. He also co-led a live production workshop at J. Cole’s Dreamville Fest, titled The Art of the Flip, amplifying his position as a youth-facing thought leader in music innovation.
JT’s industry partnerships reinforce his standing in music production. He holds a brand partnership with Jocavi Acoustic Panels, serves as an Air Technology contributor, and is a product tester for Kit Plugins—aligning him with respected names across the studio and music-technology space.
As a community-rooted brand builder, JT created and leads the annual Beatmas Bash & Toy Giveaway, a philanthropic event now in its 5th year, distributing over 1,000 toys to underserved youth across Hampton Roads, VA and Charlotte, NC. He also hosted the first-ever Youth Beat Camp for Virginia’s largest nonprofit for underserved families, ForKids, serving as a summer program centerpiece for aspiring creatives.
His commitment to community has also been recognized by the Commonwealth of Virginia, where he was commended through Virginia House Resolution No. 692 for his contributions to the Hampton Roads, Virginia area.
Beats By JT continues to bridge entertainment, education, and engagement, making him a prime candidate for brands seeking cultural relevance, purpose-driven influence, and Gen Z market activation.
AKAI PROFESSIONAL × BEATS BY JT
Beats By JT joins Akai Professional and beatmakers from around the world in a celebration of hip-hop and the MPC.
Beats By JT joins acclaimed pianist and composer BLKBOK for their first collaborative project, Urban Etudes Vol. 1.
Producer, Marketing Executive & Founder, Evans Weber Group
NATIONAL URBAN LEAGUE CONFERENCE
powered by Experian
Anaheim, California
Charlotte, North Carolina
RapSnacks · Memphis, Tennessee · Workshop with students from Shelby County Public Schools · Hosted with RapSnacks Coach Claude Whitfield
For organizations hiring JT for Live Activations, Performance, and Workshops.
PARTNERSHIP PATHWAY
For organizations building something with Beats By JT.
“We weren't created to fit in, but rather to stand out. Shine no matter what. Shine.”
— Beats By JT